Mentos - Hair-cut

Mentos have always produced excellent Ads. "Ye Ravi ka farz ... ", "College class mein entry.." were pleasure to sore eyes and sore mind. This one too is nicely drafted and well executed.

A barber is shown as a college going student, which many would argue as incorrect. But hey, though they are asking you 'dimaag ki batti jalao', it does not mean that you should do it immediately. A nice change.

Dobara mat poochna and Dimaag ki batti jalao have really become buzzwords now. I (and many others) use it every now and then. And people understand that. I think this is small victory for the Advertisers and the brand.