Kajol - Tata Indicom to Marie

Kajol was my favourite actor during her pinacle in Indian film industry. And now she's gonna be back! She is going to be seen in a movie "Fanaa" (or they may spell it "Fannaaaaaaa" ... or something else). But before hitting the big screen, she's already appearing on small screens. Last heard, she had endorsed 5 brands.

Her first comeback ad was whirlpool. She was seen with her husband for the first time in any ad. Though the ad was pretty ordinary, Kajol breathed life into that ad. Her image (now after her marraige and a child) was aptly used by the admakers. They knew Kajol was now seen as a home-maker, which was the target audience(and decision maker in bying a new fridge :) ) of the brand.

The Tata Indicom ad was simple, straight and effective. Again, she was shown along with Ajay. The ad had extreme responses. Some of them liked it and some of them hated it. The presence of Japanese / Korean characters in one of the ads was amusing for some. But whatever be the ad, the number of connections of Tata Indicom have shot up after this campaign. They love Kajol.

The point of all this cajoling(or Kajol-ing) was her new "Anti-Marie Bureau" campaign. Leave aside the intention of Parle to enter the Marie-business, Kajol rocks that ad. She appears from the roof-top, spies through surveillance cameras, and trashes the marie buscuits and marie-users too. :)