Go fida - Ford Fiesta

Let me start with Bluff Master. Abhishek Bachchan had a fairly good year in 2005 (The best one of his career). Ford selected him as brand ambassador for their new product Fiesta. Good strategic thinking, methinks. I was curious about how actually are they going to utilize Abhishek Bachchan. As a cool dude, as a superstar (or superstar's superson), or whether they would actually separate the character in Advertisements from Abhishek Bachchan.

The Ad starts off well. Junior B is sleeping in the night. Suddenly at 1.00 the alarm rings. He goes to the dealer and asks him for his brand new car. He argues, that its the next day as promised and its 1.00 o'clock. The dealer is happily surprised and says his collegue that he is fida over the car. Nice idea.

But implementation is really screwed off. They have not been able to implement a simple and nice idea well. The viewer is unclear about the idea for most of the Ad. And few of my family members and friends did not understand the motive of the Ad at all! Secondly, its a Car Ad. For God's sake focus on the Car. The car is only seen once in the showroom and once on the road. I have actually seen the Fiesta and I can say that its not just the outer looks and the sparkling pink-cum-violet (which for me is a ridiculous color if you want to own your car) color which Ford would have liked to focus on. Fiesta has nicer interiors than the competetors (Indica-Esteem-Icon-City-Accent). No focus on that. Also, the car is not strikingly good looking or even radical. So, the Ad maker should have thought of it.

All in all, a nice and simple idea that Abhishek cannot wait till 1.00 o clock in the after noon and rushes to showroom at 1.00 0 clock in the night instead appears nice only as concept. The admakers are confused about what they need to showcase - Abhishek or Fiesta. And they have ended up showcasing nothing. Also, the punchlines from Ford are getting worse. From Josh Machine for Icon to Go Fida for Fiesta.

Hinglish may not work always! And may not capture the sentiments of youth everytime!