Pepsi Cafe-Chino

Concept - New product into market. No competetor. Cola + Coffee mixture. Creation of a new market segment. Already have a celebrity in Kareena(or Kareina or something else... why do these celebrities keep changing their names? ) endorsing Pepsi. Roped in current hot property Priyanka Chopra.

Too hot to handle? Not really. Too cool? Not at all.

The Ad starts with a bald "coffee"-coloured guy wearing "cola" colored goggles. First impression of Cola + Coffee mixture? You bet! The background is white and the guy is playing a white piano. Why I dont know. The jingle is not worth humming (I dont even remember it now!).

Then suddenly our celebrities start dancing. They say, bahar se kadak or andar se soft.... or something. Who cares what. Kareena is wearing coffee colored costume. Priyanka is wearing Cola colored one. So they say that cola is kadak and coffee is mulayam. Is this 5 star Ad or what?

Zulfi Syed (with long zulfein) must be happy that Kareena kissed him. Nothing much.

All in all, bakwaas Ad. No impact of product / celebrity / brand. You wont even remember after a while, which was the product which Kareena and Priyanka were dancing for. But if you can remember the bald man at the beginningof the Ad, you will certainly remember that the Ad was for Cafe-chino. Why did they waste money on Kareena and PRiyanka?