Orbit - Chewing Gum

You may not remember the name of the gum, but you will surely remember the Ad. (And after reading this article, you will also remember the Name of chewing gum)

A vet is sitting besider a cow (with brown teeth... cow, not doctor). In a very very vernacular accent (Marathi) he introduces himself. Then he gives the chewing gum to the cow. After chewing orbit gum, her teeth become sparkling white. (Wow!!) Now, our hero argues that if the gum works on animal, it has to work on human being, after all, man is also a social animal. (Analogy).

I loved it. Everybody hated it. I still loved it. Now everybody loves it. Great Ad!!!! At first sight, you get to know that this ad is going to be idiotic. And you get more than you expect. Heavy influence of vernacular language, an honest look on his face, foolish analogy, and visual effect. You cannot think of anything better (or worse).

If one thinks hard, this is an intelligent Ad (Irony, anyone?). The USP of the product is conveyed to the end user clearly. Teeth become sparkling white after chewing this gum. This is all what they want to tell us. We got it. We smiled at this ad. That's all they wanted, right?