Surprisingly, SBI

When I first saw the Ad, it was easy to guess what the background for this Ad might be. A market research for people's perception about the bank, which yielded wrong results. Bank asks the Ad agency to make "Facts" blatant. That was exactly how it was. SBI conducted a market research by asking common people questions like "Which is the biggest bank in India?, Which bank has highest number of ATMs?, etc". To their shock, the respondents answered ICICI bank. This shock led to "Surprisingly SBI" campaign.

OK, enough of background, lets get to the real stuff. I have seen the ads of "Chamanlal Chimpu" (or whatever), "Eating chillies" and "Hair removing".

Chamanlal was a good ad. Nice humour involved. Feel Good Ad with a good punch in message. Engrossed me as it was the first of SBI Ads. But somehow I felt that the Ad was not as healthy as it should have been. Everybody has a perception that ICICI has the largest number of ATMs in India, though it is "Surprisingly, SBI".