Sprite with Sania

Super Sir! Fantastic Ad. No one uses a brand ambassador so effectively.
What I liked about the Ad :
1. The central character of this Ad is an ordinary teenager, not brand ambassador(Sania).
2. The Ad is consistent with the theme that Sprite buzaye only pyaas - baki sab bakwaas. A new phrase is also coined Sprite kare no chamatkar - bas pyaas buzaye yaar.
3. Sania does not say anything about the product.
4. Humour. Nice, simple and straight.

All in all, good consistent Ad. Good to see it during Indo-Pak cricket matches.

Mentos - Hair-cut

Mentos have always produced excellent Ads. "Ye Ravi ka farz ... ", "College class mein entry.." were pleasure to sore eyes and sore mind. This one too is nicely drafted and well executed.

A barber is shown as a college going student, which many would argue as incorrect. But hey, though they are asking you 'dimaag ki batti jalao', it does not mean that you should do it immediately. A nice change.

Dobara mat poochna and Dimaag ki batti jalao have really become buzzwords now. I (and many others) use it every now and then. And people understand that. I think this is small victory for the Advertisers and the brand.

Halls Mint-fresh

A thin guy is walking down the street. Suddenly this guy falls back. Intentionally. Again, while walking in the library, while walking down the stairs, this guy falls on his back suddenly and intentionally. After 3-4 times, he jumps back on his legs. Practice makes man perfect. But what kind of practice is this?

Then this guy gets out of somewhere, and exhales freely. A girl(all adjectives apply to her) gets so much attracted that she knocks the guy down. That was what he was practicing for!

Nice idea. Decent execution. Good acting by that funny / intelligent looking guy. All in all, thumbs up!

Naukri.com - H A R I - S A D U

They have done it again. After a couple of nice ads (with their knockout punchline - Guess who has heard of us offlate) they have come up with another great one.

Its not easy to make an Ad on the same line again and again. But they surely seem to have a nack of doing one. The demanding boss is on phone. Irritated with a phone call on telling his own name, he hands the telephone to a junior. The junior uses the bosses name as abbreviation. He says on phone "H-for Hitler A-for Arrogant R- for ruthless I - for ...annnn Idiot""S - for shameless .. " and so on. No better way to quit the job (Whenever I do, I would try to use this idea :) ).

Nice acting by the junior. He really deserves every bit of credit. Almost-perfect Ad, I say.

Nice and watchable. Gives the message clearly.

Orbit - Chewing Gum

You may not remember the name of the gum, but you will surely remember the Ad. (And after reading this article, you will also remember the Name of chewing gum)

A vet is sitting besider a cow (with brown teeth... cow, not doctor). In a very very vernacular accent (Marathi) he introduces himself. Then he gives the chewing gum to the cow. After chewing orbit gum, her teeth become sparkling white. (Wow!!) Now, our hero argues that if the gum works on animal, it has to work on human being, after all, man is also a social animal. (Analogy).

I loved it. Everybody hated it. I still loved it. Now everybody loves it. Great Ad!!!! At first sight, you get to know that this ad is going to be idiotic. And you get more than you expect. Heavy influence of vernacular language, an honest look on his face, foolish analogy, and visual effect. You cannot think of anything better (or worse).

If one thinks hard, this is an intelligent Ad (Irony, anyone?). The USP of the product is conveyed to the end user clearly. Teeth become sparkling white after chewing this gum. This is all what they want to tell us. We got it. We smiled at this ad. That's all they wanted, right?

Lux - Chocolate

I like chocolates. Really. So? Should I bathe with a chocolate? Firstly, why did HLL come up with such a product is a mystery for me. Are all other "aroma's" and "fragrances" over? Or is it that people are tired of bathing only by "Milk-cream" so they want chocolate as an addition.

Children between 7-10 dont drink plain milk. Therefore moms add chocolate powder in them. Teenage and twenty-something girls dont bathe with plain milk-soap, therefore the companies think of giving them chocolate-milk bath. Soapy, someone said? Bourne-vita, I say.(Some explaination urgently needed.)

Now Kareena appears only clad with chocolate all over(except face, why was it left out?). Sensuous ? No. Gaudy? For me, yes.

Celebrate 75 years of stardom with something better. Cut chocolate cake instead.

Pepsi Cafe-Chino

Concept - New product into market. No competetor. Cola + Coffee mixture. Creation of a new market segment. Already have a celebrity in Kareena(or Kareina or something else... why do these celebrities keep changing their names? ) endorsing Pepsi. Roped in current hot property Priyanka Chopra.

Too hot to handle? Not really. Too cool? Not at all.

The Ad starts with a bald "coffee"-coloured guy wearing "cola" colored goggles. First impression of Cola + Coffee mixture? You bet! The background is white and the guy is playing a white piano. Why I dont know. The jingle is not worth humming (I dont even remember it now!).

Then suddenly our celebrities start dancing. They say, bahar se kadak or andar se soft.... or something. Who cares what. Kareena is wearing coffee colored costume. Priyanka is wearing Cola colored one. So they say that cola is kadak and coffee is mulayam. Is this 5 star Ad or what?

Zulfi Syed (with long zulfein) must be happy that Kareena kissed him. Nothing much.

All in all, bakwaas Ad. No impact of product / celebrity / brand. You wont even remember after a while, which was the product which Kareena and Priyanka were dancing for. But if you can remember the bald man at the beginningof the Ad, you will certainly remember that the Ad was for Cafe-chino. Why did they waste money on Kareena and PRiyanka?